The team at ProAppliances, a South Australian-based brand of small appliances and seasonal products, has claimed a great marketing coup: furnishing the upcoming MasterChef series with a cache of new products.
It’s very rare that a consumer will come into a retail store needing a coffee machine on its own. Adding a few accessories into the sale is a great way to ensure a positive experience for your customer and to add a few dollars to the bottom line.
Take the precise temperature control, adjustable grind settings and tamp control of the phenomenal Dual Boiler and then incorporate automatic functionality for the lazy or insouciant, and you have the Oracle.
Samsung has launched its 2014 line-up of appliances for the Australian market, with the brand reiterating its commitment to the premium space with products in seasonal, cooking, refrigeration, laundry and floorcare.