David Jones has partnered with commerce media company, Criteo to power the online component of its retail media division, David Jones Amplify. The partnership brings together Criteo’s leading retail media solutions with David Jones’ media ecosystem, boosting the 186-year-old retailer’s presence in the retail media market.

Brands and advertisers can now activate online retail media campaigns, such as sponsored product ads on relevant search, category and department pages on DavidJones.com to increase product visibility and sales.

In addition, by leveraging first-party point-of-sale data and Criteo’s AI-driven platform, brands can connect advertising to actual SKU-level sales outcomes across devices and channels.

David Jones chief marketing officer, James Holloman said, “We are thrilled to announce the strategic partnership between David Jones Amplify and Criteo. This collaboration will allow brands to connect with David Jones premium audiences across the digital media ecosystem.

“David Jones Amplify  powered by Criteo will drive maximum return on investment and digital marketing effectiveness for our brands as we enable them to target customers based on retail behaviours with their marketing messages.”  

Criteo ANZ managing director, Colin Barnard.

David Jones and Criteo plan to expand the partnership to activate offsite advertising for endemic and non-endemic brands. This offsite advertising collaboration will enable any brand to effectively reach David Jones’ audiences to build product awareness and consideration as they browse the open web.

Criteo Australia and New Zealand managing director, Colin Barnard added, “At Criteo, we’ve built an open and transparent retail media ecosystem that helps brands, agencies and retailers deliver relevant content to shoppers directly at the pivotal point of purchase.

“We are proud to be building our client base in Australia, and to support David Jones, a market-leading premium retailer, by powering their online retail media initiatives. Onsite and offsite retail media has many benefits, offering brands strong return on ad spend due to the use of high quality first-party data. Criteo’s services bring a world class range of retail media solutions for Australian businesses in a market with few options historically.”