Nespresso extends the silly season with gift with purchase promo

By Claire Reilly

Following on from a Christmas cash-back promotion launched last November, Nespresso has announced a new gift with purchase promotion on its machines, designed to help “retailers maintain momentum after the Christmas sales peak” according to a company spokesperson.

Consumers who purchase a Nespresso coffee machine between 6 February and 4 March 2012 will receive a complimentary Nespresso Coffee Discovery Box via redemption, valued at RRP $76.90. The Coffee Box contains 36 Grand Crus coffee capsules from the Nespresso range, including a selection of 12 espresso and 4 lungo blends.

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Talking up the offer was commercial manager for Nespresso Australia, John Ciaglia.

“The gift with purchase promotion invites new Nespresso Club Members to experience the full potential of their new machine’s features and the perfection of each of our 16 Nespresso Grands Crus coffees,” he said.

“Whether it’s creating a velvety latte or full‐bodied espresso, the Nespresso Coffee Discovery Box ensures everyone can discover their perfect coffee ritual.”

The gift with purchase offer is available at Harvey Norman, The Good Guys, Myer, David Jones, Bing Lee and selected electrical retailers, and will be supported in-store by "high impact" point of sale materials and a national demonstration programme.

Nespresso's Coffee Discovery Box, available as a gift with purchase.

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