The Mother’s Day coffee machine promotions keep on coming, with De’Longhi today joining Nespresso, Jura and Philips Saeco in offering consumers an attractive option for Mum.
Search results
Blanco offers customers a chance to rule Brittania
With the Olympics coming to London this year, Blanco is giving consumers the opportunity to win a trip for four to the big city, by purchasing any built-in oven, freestanding cooker, cooktop, dishwasher or rangehood.
Philips Saeco joins the coffee machine promo crowd with gift card offer
Philips Saeco has joined Nespresso and Jura in the competitive coffee machine race by launching a Mum’s Day promotion. And the competition is particularly fierce, with Philips Saeco’s gift-with-purchase just as attractive as its Swiss rivals.
CE Retailers use deals to lure online shoppers: so what’s on offer?
Online shoppers are increasingly gravitating towards discounted deals, according to new research from technology analysts Telsyte. So just what are Australian appliance & CE retailers offering their loyal online followers?
$200 million later, Harvey Norman’s saturation marketing strategy questioned
Harvey Norman has been significantly increasing its advertising spend at it seeks to gain market share during a period of depressed consumer spending, with a leading analyst today saying inefficiencies are becoming evident.
The big retailers that have aced Facebook, and how to emulate their success
A new report has tracked the big department stores and general retailers that have found success on Facebook by engaging with consumers. The report also outlines tips for growing the strength of your brand or business.
Positive response to new Whitfords showroom and website
The launch of the new Whitfords of Five Dock showroom has been well-received, with more space to showcase products and the introduction of two new brands. Plus, there’s a new website offering multichannel retailing.
ACCC warns retailers on the dangers of misleading advertising
The ACCC has handed down $20,000 worth of fines to a Melbourne retailer for misleading advertising. The watchdog said it served as a “timely reminder” to retailers around the sales season to ensure their promotions are above board.
Easy as USB: Lexar’s back to school promotion
While Christmas is the central focus in stores at the moment, Lexar is urging retailers to think about the back to school sales period, offering a promotion to go with its up-sell-friendly USB products.
3D furphy: Harvey Norman slammed with $1.25 million fine
Harvey Norman has been fined $1.25 million for false advertising in its 3D TV promotions and catalogues. In its judgement, the Federal Court said compliance policy at Harveys was “woefully inadequate”.