By Patrick Avenell

Philips Saeco has joined Nespresso and Jura in the competitive coffee machine race by launching a Mother’s Day promotion. And the competition is particularly fierce, with Philips Saeco’s gift-with-purchase just as attractive as its Swiss rivals.

Consumers who purchase any Philips Saeco Xelsis machine (excluding the Class White) will receive a $200 EFTPOS gift card. Those who choose to spoil Mum with an Exprelia or Royal machine will get a $100 EFTPOS card, while for Syntia, Intelia and Xelsis Class White models, customers can claim a $75 gift card.

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On top of these gift cards, all consumers who purchase one of these machines will receive a Vittoria Gift Pack valued at $100. This pack contains coffee beans, vanilla syrup, drinking chocolate, soft drinks, a milk jug, two latte glasses and coffee table book.

All of these gifts are via redemption. The competition runs from Sunday 1 April 2012 to 31 May 2012.