Franke Australia has welcomed Vince Madaffari as national retail sales manager, bringing more than three decades of industry experience having worked with Electrolux Home Products for over 30 years in various sales roles.

Madaffari was most recently regional sales manager for commercial at EHP but also held roles as key account manager and field sales manager during his tenure.

In his new role with Franke, Madaffari will work with the sales team and key retailers to drive strategic outcomes for the success of Franke and its retail partners across all product categories.

Commenting on his appointment, he said: “I am looking forward to the growth opportunities with a market leading premium brand and to enhance the good work that Owen, Jorge and the team have been doing.”

Franke Australia managing director, Owen Holbourn said, “Franke continues to grow, built on a reputation for quality products and service, with an exciting pipeline of new products. I am delighted to welcome Vince to the Franke team. He brings a wealth of experience, industry knowledge and a positive outlook that I know will fit well with our culture. I am confident that Vince will form a key part of our continued success.”

Pictured: Vince Madaffari, Owen Holbourn & Jorge Maciel.