LG Electronics Australia is strengthening its marketing team with the addition of two new members across traditional marketing and digital roles.
The new appointments come off the back of the company’s recent brand refresh focused on redefining its ‘Life’s Good’ tagline, as well as year-on-year growth of its brand preference among Australian consumers.
Poh Lee Koh (below) joins the business as marketing manager for IT information display (IT/ID) and business solutions. Koh brings a comprehensive and strategic vision to the role, following 10 years of experience across IT, telecommunications, FMCG, retail, and media and professional services. Her most recent role was head of global marketing for Orbic LLC.
“I am thrilled to join the LG Australia marketing team. With a background spanning multiple industries, particularly in consumer technology, I am excited to work with LG’s dynamic marketing team to deliver impactful campaigns. I particularly look forward to leveraging my experience in strategic marketing and data analytics to meet our objectives. I am ready to lead by example, driving innovation and excellence across the IT/ID category,” Koh said.
Mick Armstrong (feature image) also joins the LG Australia marketing team as head of digital platform marketing. He brings 20 years of experience from both agency and client digital marking roles across various industries including consumer technology, media and communications, and FMCG.
“It’s an exciting time for me as I step into this new role with LG Australia. Throughout my career, I have been driven to deliver incredible results in high-pressure, outcome-driven environments, while maintaining a commitment to enhancing results and driving revenue. My true skills are simplifying problems and providing solutions, so I’m looking forward to working with the team at LG to unlock new opportunities and achieve great results,” Armstrong said.
In addition, head of home entertainment marketing, Tony Brown (above) has stepped into an expanded role as general manager of home entertainment marketing and content business for LG Electronics Australia. Brown has led the company’s home entertainment marketing since 2016 and in the last 12 months, has been a driving force behind the LG Content Business.
“At LG, we believe that the future of content is personalisation – no matter your interest or lifestyle. Our content business plays a vital role in achieving our global goals, and I am delighted to expand my responsibilities in this space. With our current focus on enhancing the customer content experience, I am eager to lead the team through the next phase of growth and am excited for the next chapter,” Brown said.
Commenting on the expansion and new appointments, LG Electronics Australia marketing director, Gemma Lemieux said, “2024 is set to be a massive year for LG and I couldn’t be happier to expand Tony’s role and welcome both Poh and Mick to the team. In the last eight months, we’ve gone through a global business transformation, setting our sights on becoming a smart life solution company.
“Meanwhile, we’ve reinvigorated the brand with a re-focus on our iconic ‘Life’s Good’ tagline and continued to affirm our core message: embracing optimism to bring good to the everyday. With a full marketing team, I am excited for us all to work collaboratively on the next step in our transformative journey and connect with our customers to show how LG products improve everyday life.”