By Patrick Avenell

The Mother’s Day coffee machine promotions keep on coming, with De’Longhi today joining Nespresso, Jura and Philips Saeco in offering consumers an attractive option for Mum.

The market leader in fully automatic machines, De’Longhi is running a 3-tiered cashback on its range, with this promotion valid until Thursday 31 May 2012.

Click here to sign up for our FREE daily newsletter
Follow on Twitter

Consumers who purchase the EABI6600, ESAM6700, and ESAM6600 machines will get $250 cash back, while there’s $100 back on purchases of the ECAM26455M and ESAM5600 models and $50 back for consumers who buy the ECAM23450S, ECAM23210B and ESAM03110S units.

“Our objective is to add value to the category and to grow it further,” said category marketing manager Filiz Bensan. “De’Longhi invests significantly into the category to drive awareness and retail foot traffic.”

In addition to running this promotion, De’Longhi is also investing in in-store demonstrations to help retailers convey the features and benefits of a fully automatic machine to their customers.

“Having on-going in-store support through a dedicated team of demonstrators is key and we will continue to work with our retail partners to maximise in store opportunities and promotional execution.”