Follows other Sony executives.

Paul Colley, who has had over 20 years’ experience working within various divisions of Sony Australia, has joined Samsung as content and new business development manager.

Colley began working at Sony in 1998 and has held numerous roles including technical support manager, technology communications manager, head of content partnerships and network services , group manager of digital platforms, content partnerships and technology communications, and most recently, product portfolio manager for mobile devices.

Sony Paul Colley

Paul Colley with Sony Computer Entertainment managing director, Michael Ephraim

Samsung Australia has continued to handpick executives from Sony Australia to fill its senior ranks following the appointment of Carl Rose earlier this year.

Rose, who was previously Sony Australia managing director, joined Samsung earlier this year as vice president of consumer electronics.

Since then, key former Sony executives have joined Samsung including the appointment of Jeremy Senior as director of home appliances.