New executive team under construction.

Samsung Electronics Australia has bought in Jeremy Senior (pictured) as director, Home Appliances. He started with the company yesterday.

Senior worked closely with Samsung’s new vice president of Consumer Electronics, Carl Rose when he [Senior] drove the channel strategy for consumer products in Australia for five years while Rose was managing director.

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Most recently, Senior spent one and a half years spent working for Dick Smith Electronics, most recently as the interim general manager leading buying, merchandise planning and marketing functions.

In his role at Samsung, Senior will be responsible for the growth and development of the Home Appliances division and will lead the Home Appliance team including Mike Lilly, head of product (Home Appliances).

“Senior is a valuable addition to the Consumer Electronics team to drive strong results while encouraging efficiency across all organisational levels and functions,” Samsung Electronics Australia president Harry Lee said.