Electrolux Group Australia and New Zealand has appointed Christina Kumcevski to the ANZ leadership team in the newly created role of head of marketing.

This role was created to align with the separation of consumer marketing and trade operations, which follows the current European set-up, reporting into the sales function.

“We believe that this realignment will lead to increased efficiency, clearer communication channels, and the ability to leverage global best practices within our marketing initiatives,” Electrolux Group ANZ managing director, Kurt Hegvold said.

“I want to congratulate Christina on her appointment to this role and welcome her to the leadership team.”

In the revised structure, the role of director marketing ANZ, currently held by Richelle Barker, will no longer exist. Barker was offered the newly created head of marketing ANZ role. Having considered her own personal and career aspirations, she declined and opted to depart the business, effective late May.

“I want to thank Richelle for her long dedication to not only the marketing team, but to the ANZ business generally and acknowledge the wonderful contribution she has made,” Hegvold added.

“Richelle is thrilled to be leaving the marketing team in the extremely capable hands of Christina. They have worked together for many years with Christina having held the director marketing role while Richelle was on parental leave.”

Feature image: Christina Kumcevski & Richelle Barker.