By Patrick Avenell
Kodak and Officeworks have today announced an extension of their retail print partnership. The new “multi-year” agreement applies to all 137 Officeworks stores and will compete primarily with Harvey Norman’s Fujifilm offering.
“Kodak and Officeworks vision [sic] is to reinvent the retail photo experience, provides a prime opportunity to bring this to life,” said Kodak Australasia MD Adrian Fleming in a statement that is hard to comprehend.
“Kodak offers a wide range of photo products and is continually making new improvements such as the latest Kodak Kiosk software enhancements. There is continued customer demand for our solutions and continued opportunity for consistent growth and increased profit in this category.”
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And here’s Officeworks MD Mark Ward:
“Kodak has helped Officeworks build its photo retailing category to where it is today with consistently strong growth, as well as innovative and cost effective solutions for customers.
“We see a complete solution from Kodak that can drive increased customer satisfaction and substantial sales growth via new product offerings and better service in the photo category.
“Additionally, we recognise Kodak can bring enhancements to our ‘Print & Copy’ department and are looking forward to continued improvements in these areas also.”
Current.com.au has asked Kodak for the length of the new agreement.
UPDATED: Current.com.au has received the following response to our question:
"As this is market-sensitive information, we cannot disclose how long the deal will run for. I can confirm that Kodak has been partnering with Officeworks since 2005, and this is an extension of that deal."