To enhance customer experience.
Katharina Kuehn has joined the Winning Group in the newly created position, head of neurostrategy and innovation, to help provide tailored and meaningful user experiences at every stage of the customer journey.
Previously neuromarketing strategist, director and co-founder of RDG Insights, Winning Group CEO, John Winning said Katharina’s appointment highlights the changing retail landscape and the importance of leveraging new and innovative ways to connect and understand the changing needs of customers.
“With a heavy focus on Appliances Online and Electro Seconds, Katharina’s expertise will assist us in continuing to leverage our brands’ positioning in the market to maximize conversion rates, target segments and growth opportunities in the marketplace,” Winning said.
Commenting on her appointment Kuehn said, “I am excited to be joining such a long standing retail business that is constantly pushing boundaries to lead the way in retail, both here in Australia and abroad. Each business within the Winning Group has such a compelling offering and strong customer loyalty. I look forward to digging deeper into the customer journey to help the Group continue to enhance its offering and lift the standard of service available for Australian shoppers”.