Nine months after launching its dedicated e-commerce venture, Betta Electrical has joined the social media revolution with a new Facebook page.

The page has 250 ‘likes’, though it is only early days (for Betta at least) with the company officially going online at the start of last month. Since then, the retailer has posted its company history on the Facebook timeline, as well as a range of shots from the company’s “new look in-store”.

However, Betta still has a way to go – the company currently has a stronger Facebook presence for its individual stores, including the Ingham Betta Electrical which outstrips the national page in the number of likes.

The new store livery includes a range of eye-catching (and Donna Summer-themed) displays.

Betta now offers the option of invoices sent via email.

More bright colours in-store.