Smeg hosts national team at annual sales conference

Smeg Australia’s national sales team gathered at its Banksmeadow showroom in Sydney for the annual sales conference last week. Hosted by managing director, Wayne Campbell, over 70 team members spent three days gaining an understanding of Smeg’s plans for continued growth across major and small domestic appliances, as well as professional foodservice.

In major domestic appliances, a key focus will be the latest instalment in the Galileo multi-cooking technology story, the Classic Pyrosteam and the continuation of Smeg’s partnership with cookbook author and TV host, Silvia Colloca, to help consumers connect cooking technology with culinary benefit. In addition to the cooking category, the team presented dishwashing and refrigeration updates.

The small domestic appliances division will welcome several new products this year in food preparation and coffee categories. The team will continue to support retail partners and work collaboratively to ensure the success of these launches.

Smeg’s professional foodservice division continues to flourish following last year’s introduction of the Galileo combi-steam oven with SteamArt technology. This year the versatile Italian manufactured professional oven will be joined by other foodservice products to increase Smeg’s footprint in the professional kitchen.

Another significant moment for Smeg this year will be its 75th anniversary. Smeg Australia head of marketing, Livia McRobert says celebrating the anniversary will continue to build brand strength and loyalty, as well as consumer awareness.

“We are planning a number of activities to celebrate such a significant milestone. All of our business units will join the celebration which will revolve around an extensive marketing campaign with supporting sales promotional and experiential activity. More details will be shared in the coming months,” she said.

Wayne Campbell added, “I’m very grateful for the commitment and passion of the national team and confident we can drive growth across all divisions this year as we celebrate our 75th anniversary.”