Sony Australia announced this morning that Socceroo and Everton star, Tim Cahill, will become an ambassador for the consumer electronics brand who “buzzing” about playing with all the “big boys’ toys”.
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Posted inRetail News
Microsoft promos to boost retail sales before tax time
Microsoft has announced various cashback offers to draw crowds during the pre-tax sales period which traditionally sees both consumers and businesses minimising their expenditure.
Posted inSmall Appliances
De’Longhi and Kenwood giving back to mum
De’Longhi and Kenwood have announced their 2007 Mother’s Day retail promotions to help secure sales during the crucial mid-year selling period.
Posted inDigital Retailer
Sony’s website gets most hits in 2006
Sony’s website received an award for the most visited consumer electronics website in 2006, which was the result of research from Hitwise, which records online usage and search behaviours of close to 2.5 million Australian internet users.
Posted inMajor Appliances
Everdure meets meat marketing on Australia Day
Sydney-based Barbecue manufacturer, Everdure, said that it will continue to pursue non-electrical retail channels in 2007, with its most recent effort set to expose consumers to Everdure products while at the butcher’s shop.
Posted inDigital Retailer
PS3 helps Blu-ray claim victory in HD format war
By meeting its target of shipping one million PlayStation3 consoles by the end of 2006, Sony may have delivered the killer blow to HD DVD format which has only registered sales in the US market of just 60,000 pieces since launch.
Posted inRetail News
Sony gambles with Casino Royale through 400 retail stores
Sony Australia is gambling on another cross-promotion with its sister company, Sony Pictures, by running a sales promotion capitalising on the upcoming release of the James Bond movie Casino Royale in 400 electrical retailers nationally.
Posted inRetail News
Harvey Norman opens third Malaysian store
Gerry Harvey, who last month said he wants to expand his retail business across more countries, has opened a third Harvey Norman Malaysian outlet in Penang.
Posted inRetail News
BSL reports strong third quarter sales
Betta Stores Limited (BSL) has reported strong third quarter sales with a 3.5 per cent increase in like-for-like sales in the 12 weeks ending 24 September 2006 compared to a year earlier.
Posted inRetail News
BSL rides Father’s Day promotion
Betta Stores Limited (BSL) has revealed its national “Dad’s Day” competition held for Fathers Day 2006, in which consumers entered the draw to win a Ford Falcon XR6 Ute, has become one of its most successful promotions ever, with more than 300,000 entries