In our last look back at the biggest stories of the year, we focus on the entertainment categories: TVs, home theatres and content. All the big players were up there, but only one can lay claim to the highest rating story of 2009.
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No Deal! ACCC opposes Sunbeam acquisition of Breville
The Australian Competition and Consumer Commission has just announced that it will oppose the acquisition of Breville by Sunbeam parent, GUD Holdings. The deal has been rejected due to fears of a lessening of competition in the industry.
Betta reports strong small appliance sales
Betta Electrical has reported that sales of small appliances and novelty gifts over the Christmas period has exceeded expectations with items such as toasters, grills and kettles proving the most popular.
JB and WOW gearing up for Christmas at new stores
Home entertainment retail specialists JB Hi-Fi and WOW Sight & Sound are both celebrating first Christmases in recently opened stores. The bosses of both stores agree on what products will be hot this Christmas.
Buyer Beware: how retailers can bait and ambush shoppers
Consumers who think they can go into a store just to look don’t realise they’re being targeted from every direction. You can hide from the sales person asking “are you right?”, but you can’t hide from the lights, the sounds and the store layout.
Sunbeam joins the Christmas promotion parade
Sunbeam has thrown its angel to the top of the Christmas promotions tree, announcing details of its Yuletide marketing campaign. It’s offering cashbacks, gifts with purchase and a major consumer prize all supported by a TVC campaign.
Sony braces for big weekend of Bravia TV sales
It was only last week that Sony announced an extra 10,000 PS3s would be added to its Bravia promotion. That supply is starting to run low and with up to 10 days left the company is confident this weekend will be big for sales.
Samsung giving away LCD TVs with new refrigerator range
Samsung Australia has just launched a new range of side by side refrigerators to the market and if consumers rush out and buy a selected model before 30 November they will receive a free Samsung 22″ LCD TV worth $699.
Who needs the Olympics! September TV sales are up 22 per cent
Predictably, major sporting events like the Olympic Games every four year are a major driver of TV sales, but in September this year, spending on flat panel TV is up 22 per cent, according to the latest GfK TEMAX report.
Whirlpool goes back-to-back with cashback
Whirlpool has this morning announced a cashback promotion to support its range of front load washing machines. This promotion comes after the success of Whirlpool’s earlier OMO offer.