Online retail marketplace for home and lifestyle products, MyDeal has passed the one million active customer mark with returning customers now making up 61% of all online transactions in January.
Gross sales in January were up 44% year-on-year for the month, following a record December quarter with gross sales up 18.5% on the prior corresponding period to $83.1 million, which was the highest ever for the company.
MyDeal continues to scale its product range with retailers Shaver Shop, Camera House and Petpost (part of Petspiration group) now available for MyDeal customers.
They join recently onboarded brands Bevilles, Godfreys, Stratco, Drummond Golf, and Marlin Brands. MyDeal’s marketplace now sells over six million products across 3,000 categories.
“One million active users is a huge operational achievement and is a clear reflection of the strength of our expanding product range and focus on creating an online shopping experience that Australians’ love,” MyDeal CEO, Sean Senvirtne said.
“Not only is MyDeal attracting new customers, but our customers are shopping and spending more with us. We see this loyalty shine through in our app download numbers with over 400,000 total app downloads to date, after launching less than nine months ago.
“Reaching this number is a direct result of executing our strategic initiatives that have led to significant uptake of our mobile apps, increased conversion rates across all platforms through a focus on merchandising plus UI/UX, smarter personalisation through the use of sophisticated AI models, and the success of our rebrand and first major above the line brand campaign.”