By Claire Reilly
Canstar Blue has released the results from its latest customer satisfaction survey on washing machines, with Electrolux taking out top honours in the Front Loader category, and Samsung and Fisher & Paykel sharing the highest spot in the Top Loader washing machine category.
The survey was conducted in association with research group Colmar Brunton and took responses from 586 consumers who had bought a top loader and 462 consumers who had bought a front loader in the last 3 years. Respondents were asked to rate products on a range of criteria, including value for money, performance, ease of use, noise, design, warranty, water efficiency and overall satisfaction.
In the Front Loader category, Electrolux was the winner with the highest score of five stars in every touch-point except warranty (where it earned four stars). Bosch ranked second with five stars for water efficiency and value for money, and four stars across the remaining criteria.
Fisher & Paykel and Samsung came in equal third with four star scores across the board and five star scores in Design, matched by LG which was a four-star favourite with a five star score in the Warranty division.
Simpson and Whirlpool followed with three star scores in each touch-point, apart from Simpson’s four star score for value for money.
The Canstar Blue table showing the rankings of Front Loader washing machines.
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In Top Loaders, both Fisher & Paykel and Samsung received near perfect scores of five stars in all categories, aside from four star scores in value for money (Fisher & Paykel) and water efficiency (Samsung). LG was next in line with a combination of four stars and five stars, followed by Simpson then Whirlpool with a mixture of four and three star scores.
Speaking about the research into the washing machine category, the manager of Canstar Blue, Rebecca Logan, said that “it was interesting to see almost half our respondents going upscale by choosing to invest in high-end washing machine.
“When it came to cleaning non-delicate items in the washing machine, the survey revealed 40% of respondents invested more than $800 on the household essential item.”
The Top Loader washing machine rankings.