LG Electronics’ free streaming service, LG Channels, is offering in-demand sports content to LG Smart TV owners in Europe, LATAM and Australia.
Recently launched on LG Channels, FIFA+ is home to football fandom around the globe, featuring a range of originals, live broadcasts and an extensive archive. FIFA+ has become a global hub and now on the home screen as the FIFA Women’s World Cup 2023 continues.
Further, wedo Sports via wedoTV was also launched on LG Channels in Germany, Austria and Switzerland in July, for sporting events like horse racing and sailing competitions. The German-language, 24-hour service also features weekly programs with highlights from football, Formula 1, e-sports, martial arts, and other sports, as well as documentaries about sports legends.
LG has also launched a special Advertising-based Video on Demand (AVOD) content featuring Shoot for Love, a popular YouTube Channel where footballers are put to the test.
More events are coming to European sport fans in the upcoming months. Unbeaten, a premium sports channel featuring the biggest events and athletes in football, tennis and golf, will be coming to LG Channels users in five European countries. Meanwhile, Tennis Channel, the only 24-hour live sports app dedicated to the sport and lifestyle in the UK, Germany and Austria.
In May 2022, LG Channels partnered with the world’s leading live sports streaming service, DAZN to add DAZN FAST, a free-to-air channel delivering a curated selection of sports content; DAZN Rise,a broadcaster of women’s sports in Germany and Austria; DAZN Combat,a channel for boxing and MMA; and DAZN Women’s Football, presenting live matches from female players in the UEFA Women’s Champions League and more.