LASER is celebrating the success of its marketing partnership with Mission Impossible 7: Dead Reckoning Part One, alongside a national consumer promotion, movie branding across its product range and a series of preview screenings across the country.

As an official partner for the film in Australia, LASER has been one of the centrepieces for the film’s local marketing, with Mission Impossible 7 branding integrated across LASER’s point-of-sale in retail stores nationally.

LASER is providing significant exposure for the movie while delivering a money-can’t-buy prize of an international trip for two, in locations and with activities inspired by the movie.

LASER also hosted more than 1,000 guests at screenings in Sydney, Melbourne and Brisbane, prior to the official public release date, including retail staff from stores, buyers and support office, in addition to  other supplier partners and staff.

Speaking at its pre-release Sydney screening, LASER managing director, Chris Lau said that he was thrilled for LASER to be a partner for Tom Cruise’s latest blockbuster.

“As an Australian company, the ability to be the local partner of one of the world’s biggest movie franchises gives us a compelling way to stand out on-shelf to our consumers, to give them even more confidence in our company – which is now 36 years old – and offer unique, money-can’t-buy prizes as part of our consumer promotions,” he said.

“For Mission Impossible 7 as an example, the film benefits in the form of promotion on every LASER product sold throughout June and July. That alone gets the movie in front of millions of Australians.”

“Just as Tom Cruise has done as he has evolved and taken risks in furthering the Mission Impossible movie franchise, so too do we at LASER constantly challenge ourselves as we continue to fulfill our mission to provide Australians with high quality but affordable consumer technology.

“We are branching out more into new categories through both the LASER brand and new sub-brands. And we have some exciting announcements planned for the back half of the year which we will be able to share in due course.”