UnderCurrent is impressed to see Nikon has got the hang of this social media thingy. The Japanese camera specialist has launched a new self-help social media program called – wait for it – #NikonInFocus.
It's not just limited to Twitter, with a YouTube channel, Facebook page and, best of all, a Google Hangout all involved (UnderCurrent assumes this last one is specifically targetted at desert photographers). Although social media is all about broad conversations, Nikon describes this program as "open to all members of My Nikon Life", which seems to suggest that those not living a Nikon life are excluded.