Nikon is bringing together a diverse collective of renowned photographers from the Asia Pacific, Middle East and Africa to demonstrate how lens technology has shaped their photography experiences through the company’s new website, I Am My Nikkor. The website will provide tips on image creation techniques with informative videos, and photographers’ anecdotes of on-the-ground experience.
By enabling photographers to share their photographs, this campaign will highlight Nikkor’s extensive lens offering, including newly introduced and signature lens models.
Nikon Australia director of sales and marketing, James Murray said, “Nikon works with a wealth of renowned photographers whose personal stories and extraordinary experiences are a valuable source of inspiration to the next generation of photographers.
“I Am My Nikkor enables us to share those stories with a wider audience and educate on the vital relationship between a photographer and their lenses.”
I Am My Nikkor curates an initial selection of stories from more than 11 Nikon featured photographers, painting a picture of each artist and his or her intimate, personal connection with the lens. Accompanying each story is a selection of images the photographer has captured with the lens, showcasing their work alongside a personal interpretation of the culture of photography.
The featured collection is also accompanied by exclusive behind-the-scenes videos and interviews, offering a glimpse into the storytelling process of some of the world’s best photographers.