Il UnderCurrento, the Italian second cousin of UnderCurrent, thinks that if you're only going to get one thing right at a major international trade fair, it should be your brand name. Unfortunately for Electrolux, the lack of one letter from its EuroCucina stand's marque left the hosts not C-ing straight…

And up close and personal:

UPDATO: Il UnderCurrento is pleased to report that this has been rectified. Prego: