Godfreys has kicked off its ‘Whole Home Clean’ campaign designed to communicate the breadth of its product range to customers.
The campaign supports Godfreys ‘Cleanliness’ brand positioning by providing consumers with product solutions for areas and surfaces throughout the home, from the loungeroom and kitchen through to the bedroom and bathroom.
As part of the campaign, customers who spend over $99 in-store or online have the chance to go into the draw to win one of five Sauber ‘Whole Home Clean Kits’ valued at RRP $1,646.
The kit includes a Carpet Shampooer ($349), Steam & Vacuum SV-100 Multi-Surface Cleaner ($399), Tehnic Stick Vacuum ($399) and Pro Pets Bagless Vacuum ($499). The winners will be drawn and announced on 13 December 2021.
The campaign incorporates TV, digital, social, CRM, mobile and LAM, as well as various owned channels. It runs until 22 November 2021 across Australia and New Zealand.
Godfreys head of marketing Nathan Dixon said, “We are excited to launch our latest campaign and provide customers with the chance to win one of five Sauber ‘Whole Home Clean Kits’. Godfreys has the perfect products and solutions to suit all home cleaning needs and environments.”