De’Longhi Australia has opened the doors to its very first Coffee Lounge, a physical space designed for Australians to enhance their at-home coffee experience.
The unveiling of the Sydney Coffee Lounge follows the recent launch of the De’Longhi virtual Coffee Lounge – an online destination for coffee education and exploration.
Located inner city Sydney’s Zetland, the De’Longhi Coffee Lounge provides product demonstrations and training on De’Longhi’s range of manual and automatic coffee machines.
It is designed to cater to Australians from beginner level interested to start their bean to cup journey in the home, to the more advanced trying their hand at being a home barista and those keen to further deepen their knowledge and skills.
The Sydney Coffee Lounge will provide visitors with the opportunity to get hands-on with automatic and manual De’Longhi coffee machines, learn about different coffee beans and milk, as well as helping them find their perfect coffee roast.
A sensory coffee experience is also available for visitors, whereby they can see, taste and smell coffee beans from local artisan roasters that match their flavour profile.
De’Longhi marketing director, George O’Neil said the company is thrilled to be opening the very first De’Longhi Coffee Lounge in the world.
“This is just another way in which De’Longhi is investing in coffee education for all Australians. We hope that this provides all visitors with a space to help them find the best machine to suit their coffee needs, enhance their at-home coffee experience and help them become a budding barista,” he said.
“Whether you’re looking for a machine and don’t know where to start or a coffee aficionado looking to attend a hands on masterclass to enhance your skills, the Sydney Coffee Lounge caters to every single person. We thoroughly enjoyed working with Landor & Fitch and MPA – both of which were instrumental in making this dream become a reality.”
The Sydney Coffee Lounge is now open to the public Monday to Friday from 10am to 5pm, and Saturday and Sunday from 9am to 4pm.