Samsung Electronics has announced its latest Neo QLED, Micro LED and OLED range, alongside new lifestyle products and accessories.

Samsung’s latest Neo QLED 8K and 4K TVs are powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro.

Samsung’s 2023 Neo QLEDs boast a high-resolution panel and Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering, which uses AI deep learning technology to analyse and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content.

The 2023 Micro LED line-up offers new models ranging from 50- to 140-inch, delivering Quantum Dot technology developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while improving limitations in brightness and colour representation.

The expanded line-up boasts a 144Hz refresh rate and Samsung smart features including Samsung Gaming Hub. For the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification. To expand viewing options, Samsung offers Samsung TV Plus across the entire smart TV range. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned and operated channels.

The Samsung Gaming Hub, the new home for gaming on Samsung Smart TVs, offers unlimited access to thousands of games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required.

In 2023, there are also upgrades for GameBar 3.0 with MiniMap Sharing and Virtual Aim Point. MiniMap Sharing enables players to see the minimap of their game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters (FPS). The Samsung Gaming Hub is also available on Samsung smart monitors and gaming screens.

Lifestyle TVs

In 2023, Samsung is introducing a new iteration of its ultra-short throw laser projector, The Premiere 8K for even higher resolution and to support a maximum screen size of 150-inch.

The Freestyle portable projector incorporates a new Smart Edge Blending feature to use two devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.

In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings. Also new is a metal bezel option for a modern and luxurious look on The Frame. The optional Auto Rotating Wall Mount and Stand previously available for The Sero is now available for other TVs including The Frame and Neo QLEDs.

To support enhanced audio on Samsung’s flagship TV range, Sound Remastering utilises AI to remaster each sound object to ensure voices are clear and each component is at the right volume.

In addition to Samsung’s flagship soundbar, HW-Q990C with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers Dolby Atmos from a 3.1.2 channel device that is 40mm tall and 38mm deep.