ASUS has received a record-setting 15 Red Dot awards, which will be formally presented at the Red Dot Award: Brand and Communication Design 2023 ceremony in Berlin on November 3, 2023.
Accolades spanned multiple categories, including Digital Solutions, Film & Animation, Packaging Design, and Interface & User Experience. This achievement adds to a record set by ASUS earlier this year when it won an unprecedented 44 honours at Red Dot Award: Product Design 2023.
Companies across the globe are invited to participate in the Red Dot Awards competition, during which an expert panel of judges assess entries based on product design and creative performance. For the Brands category, the jury evaluates vision and brand values, design and brand communication, as well as brand identity and differentiation. In the Communication Design segment, core criteria include originality and creativity, design quality and innovation, as well as comprehensibility and emotional significance.
ASUS chief design officer, Mitch Yang expressed his gratitude for the recognition, attributing the success to the team’s relentless dedication to pushing ASUS innovation and design to new heights.
“Witnessing our team achieve such an extraordinary number of accolades across diverse categories is truly exhilarating. Our unwavering commitment to crafting insightful products, emphasising both design and user experience, has propelled us to this remarkable success,” he said.
Digital Solutions
Winner – The Pinnacle of Performance ASUS PC Launch Event: An event featuring ASUS’s latest laptop designs for diverse creator needs, presented through real-life scenarios and interactive sessions.
Winner – ProArt Creative Solution – Colour Management: A feature enhancing colour-creation workflows for creators, providing comprehensive colour information, curated trends, and various tools for precise adjustments and cross-platform consistency.
Advertising
Winner – 2022 ASUS The Pinnacle of Performance Launch Event at Burj Khalifa: An event showcasing new Zenbook laptops with creators at Burj Khalifa, Dubai.
Interface & User Experience Design
Winner – ASUS Handheld Ultrasound Solution LU800: A portable ultrasound solution with an intuitive UI, offering real-time viewing of imagery and medical measurements via the MediConnect app.
Winner – ROG Phone 7 Unboxing Experience: An interactive unboxing process using NFC technology, simulating piloting a spaceship, with AirTriggers side virtual buttons and immersive 3D surround-sound effects.
Winner – Zenfone 9 – ZenTouch: A one-handed-friendly design with a central ZenTouch button, providing quick and ergonomic access to various phone functions and customisable shortcuts.
Winner – ROG Phone – Armoury Crate: A gaming centre app for ROG phones, synchronising with hardware devices, offering advanced game function settings, and providing immersive feedback.
Winner – ROG Phone – Game Genie: A game assistant for mobile gamers, offering performance information, assistive features, and an intuitive panel layout.
Websites
Winner – ASUS Expert Campaign Website: A well-designed campaign website for the ASUS Expert series, showcasing its professional-grade features and functionalities, catering to business users.
Sound Design
Winner – ASUS Sonic Brand: A sonic brand identity representing ASUS, creating a unique and recognisable sound experience across various products and communications.
Packaging Design
Winner – ASUS Zenbook S Packaging Design: An elegant and functional packaging design, reflecting the premium nature of the product while protecting it during transit.
Winner – ROG Phone 7 Ultimate Packaging Design: A visually striking and practical packaging design, enhancing the unboxing experience and showcasing the product’s gaming prowess.
Film & Animation
Winner – 2023 ROG Flow X13 Product Video: A captivating video showcasing the features and capabilities, demonstrating its exceptional gaming and creative performance.
Winner – ASUS Chromebook Campaign Video: An engaging video campaign, highlighting features and benefits for users in various settings and tasks.
Winner – ROG G22CH Product Video: An exciting video presentation showcasing features and design appealing to gaming enthusiasts.