Appliances Online has signed a partnership with Miele to become Australia’s first pure-play retailer to sell Miele major appliances direct across cooking, washing and refrigeration. Customers will receive Appliances Online’s 24/7 local customer service, delivery, and removal of old appliances.

Winning Group CEO, John Winning said, “We are delighted and proud to announce that Appliances Online will be the first pure-play retailer in the country to directly sell new Miele major appliances and to provide customers purchasing Miele, with Appliances Online’s award-winning legendary service.”

He added: “Miele is a world-leading and respected brand and through this partnership, we are excited to provide our customers with convenience and ease, to shop from a range of their appliances, by simply adding to cart.

“Miele and Appliances Online share many synergies including a passion for an uncompromising commitment to innovation, quality, and the customer. Miele is globally recognised for producing high quality and innovative appliances and at Appliances Online, we continue to innovate the customer experience to achieve our company mission to provide the best shopping experience in the world.”

Miele Australia and New Zealand managing director, Yves Dalcourt commented, “We have had a long-standing relationship with the Winning family business and we now look forward to extending that relationship by providing a great customer experience through Appliances Online.”