Olympus has gleefully announced the tenth anniversary of its arrival in the Australian market, thanking one and all for their continuing support of the digital imaging brand.
“Ten years in Australia is a great celebration for Olympus,” said Olympus Imaging Australia MD, Marc Radatt. “We are pleased to be a mainstay in the digital imaging industry, and I’d like to thank our customers and retailers for their support and passion for the Olympus brand.
“Olympus prides itself on constantly charting new technological frontiers, to give consumers and professionals alike exciting new camera products to capture their world.”
In its own celebration of sorts, Undercurrent thought it fit to share this retro Olympus ad from the UK, celebrating the company’s Trip range of cameras. Originally produced in 1965, the final Trip series camera was released in 2000.
It’s nice to know that the 'professional endorsement of a consumer product' angle is one that has been used successfully for so long.