By Patrick Avenell
Of the four appliance brands owned globally by Bosch, Neff has the smallest profile in Australia — a status that is set the change with a new injection of publicity and marketing for the German cooking appliance specialist.
Distributed alongside its Bosch brandmate Gaggenau in Australia by Sampford IXL, Neff recently showed off its wares to the home economist community at its congress in Melbourne.
“We’re excited about the things that we’ve got going on and we’re excited about seeing the reaction that consumers have when they come into our showrooms for demonstrations,” said Neff general manager – sales, Peter Breen.
“Recently we participated in the international home economist convention, where thousands of home economists from around the world came to Melbourne and we had Neff as the showcase appliance.
“We got to put it out in front of the world — we got to fly the flag for the Neff company globally.”
Here are some images from this home economist convention:
For more on Neff's current plans for the market, check out the full interview in the September issue of Appliance Retailer magazine.