Shriro appoints new commercial manager

With more than 15 years’ experience.

Shriro has welcomed former Winning Appliances Commercial general manager, Brad Street as the divisional manager of its commercial business. He brings over 15 years of experience building and leading commercial sales teams.

In his new role, he will focus on communicating a clear direction to Shriro’s merchant partners and end users, as well as building a consistent brand voice in the market through marketing communications, thought leadership, events, sponsorship and public relations.

Commenting on his appointment, Street told Appliance Retailer, “It’s fantastic to get a fresh beginning in the commercial landscape. I started my commercial appliance career at Fisher & Paykel, working my way from account level up to NSW state manager and I was very fortunate to be brought across to Winning Appliances Commercial, which has given me a different view on the other side of the fence.

“I have decided that the time is right to go back to the supplier side and apply the skills that I have acquired during my time at Winnings. It has been nearly eight years since I have been in a similar role and I am relishing the challenge. We have much to do to work on our brand positioning and perception in the commercial landscape and market.

“Shriro is extremely committed to turning this around and I believe we have a bright future ahead of us. The commercial team offers an abundance of commercial experience and I am really looking forward to supporting them to make our brands gain back the positioning they deserve.”

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