After acquisition deal.

Winning Appliances will open a flagship showroom in Richmond, Melbourne. This announcement follows the recent acquisition of Michael’s Appliance Centre in Brighton by the Winning Group.

Making the announcement at the Winning Group annual Supplier Conference in Hamilton Island, Winning Group CEO, John Winning said, “We are delighted to announce that we will be opening our flagship Victorian showroom in Richmond early next year.

“Located at 540-546 Swan Street and amongst other prestigious brands, our Richmond showroom will provide Victorians with a unique and world-class shopping experience when purchasing their kitchen and laundry appliances.

“Following our recent acquisition of Michael’s Appliance Centre, our new flagship Richmond showroom demonstrates our commitment to Victorians to provide them with our unmatched and unbiased service and unique multisensory shopping experience, which we are recognised for nationally.

“The showroom measurers over 1,500 square metres and will be designed to reflect the area of Richmond, including its industrial roots.

“Victoria has some of Australia’s leading architects and the community has an appreciation for great design and innovation, so we are sure that customers will be engaged from the moment they walk into the showroom and will benefit from our unrivalled experience, local knowledge and our offering of the world’s best appliance brands.”

The new Richmond showroom will become Winning Appliances 15th showroom and fifth flagship showroom, alongside Fortitude Valley (QLD), Kingston (ACT), Redfern (NSW) and Osborne Park (WA) showrooms.