LG basks in legal suction win over Dyson

Dyson and LG Australia have settled a legal suit out of court with Dyson agreeing to remove specific advertising claims relating to its V6 cordless vacuums no later than 7 December 2015.

The stoush began on October 12, when LG Australia initiated proceedings in the Federal Court of Australia against Dyson about marketing claims that Dyson V6 cordless vacuums are “the most powerful cordless vacuums”. According to LG, Dyson had also claimed that those cleaners have “twice the suction power of any cordless vacuum”. LG maintained that its CordZero cordless canister vacuum is in fact more powerful and has twice the suction power than the Dyson V6 cordless vacuum.

lg_cordzero_vacuum

Under the settlement terms Dyson will:

  •  By COB 12 November 2015, remove or mask the claims in stores supply LG CordZero canister vacuums.
  •  By COB 16 November 2015, write to all retailers requesting that they remove the claims from digital marketing material.
  •  By COB 16 November 2015, will stop distributing packaging containing the claims and will over-sticker packaging in Dyson’s Australian warehouses.
  •  By 7 December 2015, remove the claims from other retail stores in Australia.
Meanwhile, Dyson, which has won numerous legal cases told Appliance Retailer that it was important to point out the difference in design of these two vacuums.
“The LG CordZero is a full size barrel vacuum containing a bulky, heavier motor. This makes it less versatile. The Dyson V6 has a small, but powerful Dyson digital motor capable of spinning 110,000 times a minute. This makes Dyson stick vacuums light in the hand, easy to use and capable of capturing dust across multiple surfaces. The most powerful cordless stick vacuum can clean up at the ceiling, down low at the floor and cleans mattresses and car seats with ease. It’s not limited by unnecessary weight,” a Dyson spokesperson told Appliance Retailer this afternoon.
 
“Dyson is updating our advertising message to reflect the fact that the Dyson V6 is the most powerful cordless stick vacuum. We continue to invest on behalf of retailers and consumers who back Australia’s number one selling vacuum cleaner,” he added.

 

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *