Dyson and LG Australia have settled a legal suit out of court with Dyson agreeing to remove specific advertising claims relating to its V6 cordless vacuums no later than 7 December 2015.
The stoush began on October 12, when LG Australia initiated proceedings in the Federal Court of Australia against Dyson about marketing claims that Dyson V6 cordless vacuums are “the most powerful cordless vacuums”. According to LG, Dyson had also claimed that those cleaners have “twice the suction power of any cordless vacuum”. LG maintained that its CordZero cordless canister vacuum is in fact more powerful and has twice the suction power than the Dyson V6 cordless vacuum.
Under the settlement terms Dyson will:
- By COB 12 November 2015, remove or mask the claims in stores supply LG CordZero canister vacuums.
- By COB 16 November 2015, write to all retailers requesting that they remove the claims from digital marketing material.
- By COB 16 November 2015, will stop distributing packaging containing the claims and will over-sticker packaging in Dyson’s Australian warehouses.
- By 7 December 2015, remove the claims from other retail stores in Australia.