Dyson is eager to attract high profile bloggers to its Kitchen pop-up events held at the Good Food and Wine Shows (GF&WS), with the help of leading PR agency, Kids Business Communications. Kids Business secured 80 well aligned bloggers to attend the shows and subsequently share their brand experience with their online community of blog visitors, Facebook and Instagram fans to ensure maximum reach, Australia wide. The bloggers involved collectively boast over one million followers across their social networks.
Dyson Ltd has reported turnover of £1.4bn with profit rising by 21%, despite the company being hit by a strong Pound which pulled it back to 13%. Research and Development investment was up 40% with growth driven by global demand, particularly Asia. There was also a strong performance from new technologies including bladeless fans, purifiers and humidifiers. Sales of Dyson patented cordless vacuum technology grew by 68% globally.
Last week at an exclusive media event in the Sydney CBD, Dyson joined the likes of Lenovo, Amazon, Kodak and others, embracing an interactive approach to showcase their latest products. Attendees were able to put the V6 Digital Motor vacuum to work and experience the power of its humidifier.
Canstar Blue’s latest customer satisfaction survey has placed Dyson in the number one spot for vacuums. Dyson managing director Glenn Andrew explained Appliance Retailer in our Mid-Year Report Card how the company manages to keep such high standards.