Uniden appoints new CEO; Announces plans to target new product categories to accelerate growth

Veteran Uniden employee Kuni Ishii has been appointed the new CEO of Uniden Australia to oversee local operations.

Ishii has worked with Uniden globally for 18 years, including as a period as managing director, but most recently he was managing director of Mint Wireless Technology, the publicly listed company behind the iDECT home phone range.

“Australia is recognised as a solid performer by Uniden headquarters in Japan and I’m looking forward to contributing to the success of the business in this market,” Ishii said.  “My aim is to target new product categories to accelerate growth for the company, especially in the surveillance, two way radio and emerging wireless categories.”

Uniden recently outlined the importance of the maintaining a strong foothold in the cordless phone market, while also focusing on emerging wireless categories.

Commenting on the appointment, Uniden Australia managing director Vic Sacco said, “Ishii has very good connections within the industry and knows how to quickly bring new technologies to market.  We are fortunate to have him back with the business and look forward to introducing him to our customers over the coming weeks.”

Ishii will work closely with Sacco as well as Uniden Australia’s national sales manager, Marcello Cordeschi, key accounts consultant Tony Pischedda and national marketing communications manager, Brad Hales.

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