Editor’s Picks — Best Appliances of 2013: ASKO Allergy Washer W6888

Allergies are surprisingly common in Australia. Around 1-in-3 Australians will suffer from an allergy at some point in their life, with infants and small children being particularly susceptible. Combining all the intelligent features that ASKO is famous for, including Active Drum and Quattro stability control, the ASKO Allergy Washer is simply the best choice when it comes to your family’s health.

-ASKO Appliances Australia general manager, sales, Peter Smith.

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ASKO Allergy Washer W6888
RRP $2,099

ASKO is showing great imagination with its product development and marketing, following up last year’s alfresco dishwasher with a washing machine specifically targeted at those affected by allergies and asthma. This is a premium appliance and users that are concerned about nasties in the air will pay a premium to acquire it.

ASKO Astounds: Mean on pathogens but nice to the environment, this washer has 4.5-star Water and 5-star Energy ratings.

When Appliance Retailer caught up with Peter Smith earlier in the year, he said the influence of the internet, in its various forms, on the appliance industry was only going to increase:

The advent of the internet will continue to grow.  Consumers are savvier than ever before.  They are extremely well researched, and know what they want.  Social media is becoming prevalent in decision making.

We have strong retail partnerships in place, and we will continue to work together with our business partners for optimal results.

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