In our Influencers series run in conjunction with Appliance Retailer magazine, Current.com.au speaks to the industry leaders, big brands and well-known identities that have helped shape the electrical retail industry in 2013.

Today, Peter Smith, general manager – sales at Asko Appliances Australia talks about the need to diversify and to adapt to a changing marketplace.

How has the first half of 2013 been for your business?

ASKO is pleased with the company’s achievements during the first half of the calendar year across all segments.

Despite the changing retail landscape, we have successfully launched new and innovative product ranges that have been well received by the Australian market. These innovative solutions include the new ASKO Allergy Washing Machine, and the new ASKO Cooking Platform, featuring the unique touch-control iChef Oven.

Supporting these new product offerings, we have had a series of promotional events stimulating the Australian Market, celebrating 40 Years of ASKO in Australia. 

In addition to this, we are investing heavily into our Commercial Division with a new team, operational structure and, most importantly, the support of our new ASKO Commercial Agents across the country.

This strategy has enables us to achieve our desired results.

What are your predictions for the second half of the year?

For the second half of the year, we will continue to focus on specific categories ensuring the growth of ASKO Australia.

We have strong retail partnerships in place, and we will continue to work together with our business partners for optimal results.

The advent of the internet will continue to grow.  Consumers are savvier than ever before.  They are extremely well researched, and know what they want.  Social media is becoming prevalent in decision making.

Tried and trusted brands, such as ASKO, will withstand the test of time.

What opportunities do you see for the electrical retailing industry?

With the rising cost of electricity, ASKO sees energy savings products, as well as eco-friendly products, as the biggest opportunities in the electrical industry.

Consumers are now, more than ever, considering these two factors when considering an electrical purchase. This is a great opportunity for retailers to promote ‘green appliances’, which save energy amd water.  ASKO, with its green heritage will continue to focus on these aspects in the future.

In addition, the hope for our industry is diversification. Doing the same thing today that you did yesterday is going to get you the same result.  We need to look at new opportunities and diversify in product offerings.

What threats are currently present in the industry?

“Big is getting bigger and small is getting smaller.”

What is your favourite product of 2013 so far?

The ASKO Allergy Washer has been extremely well received by the Australian market. 

Allergies are surprisingly common in Australia. Around 1-in-3 Australians will suffer from an allergy at some point in their life, with infants and small children being particularly susceptible.

Combining all the intelligent features that ASKO is famous for, including Active Drum and Quattro stability control, the ASKO Allergy Washer is simply the best choice when it comes to your family’s health.