LG's celebrity spokes-Scot Ewan McGregor is back on TV with a new ad for Curved OLED. Having dipped into the dictionary in his first promo for Ultra HD, Ewan is now putting down paintings and panting at LG:

"Both Ewan McGregor and the creative used in the communication materials will reflect the premium nature of OLED technology and will navigate consumers towards a select number of key stores around the country," marketing-speaked the marketing team.