This Mother’s Day Sunbeam is offering consumers the chance to win one-of-five Ford Fiesta’s by simply purchasing any Sunbeam product between 31 March and 31 May.
The promotion is a part of Sunbeam’s new brand campaign strategy ‘Sunbeam Designed to Help’, and is aimed at increasing sales for Sunbeam and boosting store traffic for retailers over the Mother’s Day period.
In addition to giving away the five cars, Sunbeam is also offering BP fuel cards to consumers who purchase one of 24 selected appliances in the Sunbeam range, valued at up to $30.
Some of the featured products offering fuel cards include the Cafe Series Mixmaster MX8900 or the Cafe Series Espresso Machine EM6910, which both offer a $30 fuel card. The Cafe Series Blender PB9600 and the Cafe Series Kettle 9200 are also featured and offer a $20 and $15 fuel card respectively.
David Jackson, CEO at Sunbeam comments, “our new Mother’s Day promotion is all about providing consumers with an additional reason to purchase one of the latest Sunbeam products”.
“We also see the promotion as another way for Sunbeam to support our retail customers – helping them boost store traffic and increase sales over the important Mother’s Day period,” he said.
Sunbeam are offering a range of POS materials to support the promotion in retail stores including posters, swing tags, tent cards, redemption pads and display stands.
Both the competition and free BP fuel card promotion will be available for consumers via redemption.