By Chris Nicholls

TOKYO: Sony has unveiled what it claims is the world’s most energy efficient LCD television, the Bravia JE1.

The 32-inch screen, based on the current KDL-32J1, uses only 86kWh per year, according to Sony – a full 232 per cent better than the minimum standard required for a TV to wear an ‘Eco’ badge in Japan.

Sony said the technology used to achieve the drop in power consumption involved increasing backlight efficiency and improving optical film transparency.

To further improve the company’s ecological credentials, Sony also announced it would start recycling waste materials used in producing its optical film plastic for the JE1.

The move comes on top of Sony’s announcement in December that it would start to use flame retardant plastics created from recycled Trinitron televisions, a claimed industry first, in its latest range of Bravia televisions, many of which are due in Australia next month.

The JE1 will go on sale in Japan from July, with a price of approximately 150,000 yen (approximately A$1,500).

Sony Australia said they could not confirm whether the JE1 would go on sale in Australia or not.