By Claire Reilly

With Christmas just over 10 weeks away, retailers are starting to gear up for one of the biggest appliance sales periods of the year. One of the major categories to see a boost over Christmas is the coffee category – sales of fully automatic machines in last December alone were more than double the average for the previous six months.

With such a big sales period around the corner, Philips Saeco has announced a cashback promotion to help push sales of its machines in the lead up to Christmas.

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Consumers who purchase a Philips Saeco Xelsis, Exprelia, Syntia or Intelia automatic coffee machine between 1 October and 31 December will be eligible for a cashback via redemption.

Those who purchase the Philips Saeco Xelsis (HD8946) or Exprelia EVO (HD8857) machine will receive $250 cashback, the Exprelia (HD8856) will be eligible for a $100 cashback, while consumers who purchase a Syntia (HD8837) or Intelia (HD8752, HD8753) automatic machine will receive $50 cashback.

The Philips Saeco promotion will be supported by point-of-sale materials on the retail floor as well as extensive PR support, and full details can be found on Philips Saeco’s dedicated promotion website.