By Craig Zammit

SYDNEY: Pentax has announced the launch of the latest digital camera in its Optio S series, the Optio S7, designed with added portability in mind it will be available to retailers this month.

In addition to the upgraded seven megapixels, the Optio S7 (RRP $399) boasts features such as a blur reduction mode, which reduces camera shake and subject blurring, as well as the face recognition AF & AE function, which simplifies portrait-taking by automatically detecting the position of the subject’s face and adjusting the focus and exposure based on the detected position.

Other features include a 2.5-inch non-glare LCD screen, 16 shooting modes, 15 playback modes, 23MB of internal memory, red-eye reduction, 3x optical zoom, 4x digital zoom and support for both conventional SD memory cards and new SDHC memory cards.

The Optio S7 also features an auto-tracking AF feature which allows the camera to continuously focus on unpredictable subjects such as pets and children and a DivX movie mode with anti-shake capabilities.

Users can also choose from landscape, portrait, night scene and program modes, or use the auto picture mode in which the camera automatically determines the shooting conditions.

The Optio S7 will be available to professional camera stores and independent electrical retailers.