Marginal rise in APAC major domestic appliances market

Asia Pacific’s key markets continued to turn in an overall positive performance from January to June this year, with the region reporting increased sales volume and value of refrigerators, washing machines and air conditioners by 1% and 2% (based on Euro) respectively. These first half year results of the global major domestic appliance market were published by GfK to coincide with the recent IFA 2015 trade fair in Berlin.

GfK TEMAX REPORT: Premium products driving growth

The Australian Technical Consumer Goods (TCG) market recorded solid value growth of 7.9% in Q2, 2015 according to GfK TEMAX® Australia. While it was the telecommunications category which enjoyed large double-digit value growth, this was backed up by both small and major domestic appliances which sustained their strong value performance.

GFK business integration pays off

The handover of the Australian leadership of Gfk has paid dividends as Gwenno Hopkin, General Manager — Point of Sale Tracking reveals in our Mid-Year Report Card out now in our July issue.

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