Miele has introduced a 10 year warranty on its range of major appliances – the longest warranty the premium brand has ever introduced into the Australian and New Zealand markets.

This industry-leading warranty will support Miele’s targeted premium brand positioning and reinforce its key values of product quality, reliability and longevity and complements the launch of its Generation 7000 kitchen range this year as well as the launch of the game changing G7000 dishwasher and the brand’s first stick vacuum cleaner, Triflex, both launching in September.

The 10 year warranty will be available as a special promotion for the month of September only and will be available on all Miele built in cooking, refrigeration, dishwashing and laundry appliances. In New Zealand, the promotion will provide consumers with the option of either a 10 year warranty or a 10% discount.

In an exclusive interview with Appliance Retailer, Miele Australia and New Zealand managing director, Yves Dalcourt, said the promotion was first attempted during his time running the Canadian subsidiary for Miele before arriving in Australia earlier this year. Miele’s 10 year warranty is the longest warranty ever introduced into the  Australian and New Zealand markets “I am very excited to announce this promotion that worked very well during my time as managing director of Miele Canada and it was an easy decision to bring it to the local markets as it not only delivers brand value, but it also resonates for consumers seeking quality and longevity. “During COVID-19, we are dealing with a unique global situation and we have realised that consumers have a different outlook towards the environment and brands that can offer sustainability and by providing peace of mind for 10 years with products built to last, Miele is offering reassurance for its customers,”  Dalcourt said.

Further details are available at https://www.mieleexperience.com.au/10-year-warranty/