Sony is adding 14 Bravia 4K HDR displays to its expansive portfolio with the BZ50L, BZ40L, BZ35L and BZ30L series, for commercial environments, covering high-end, mid-range and standard needs, sized from 43 to 98 inches.

According to Sony, a unique differentiator within the new line-up is the bright BZ40L series, which features a deep black non-glare coating offering both high haze and low reflection, while maintaining deep blacks and high contrast. 

The flagship BZ50L with Sony XR processing has 780 nits of brightness in a larger sized display with a 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional Bravia BZ40J series. Ergonomic horizontal handles are incorporated into the bottom of the display, while vertical handles are featured on the top, for portability and ease of installation.

The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47% haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast. The enhanced BZ35L series features increased storage and 550 nits of robust brightness and an X1 Processor. The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness.

All models incorporate sustainability elements from SORPLAS recycled plastic and less ink usage on the cartons, to an optional stand for less waste and ECO Dashboard for improved power consumption based on settings configuration.

Other features common across the range include 24/7 operation, one step setting of pre-sets for easy configuration and customisation, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design and flexible installation for portrait and tilt mounting.

The BZ50L, BZ40L and BZ35L series carry increased internal storage of 32GB and a new centre alignment rail kit for easy mounting, while the 98-inch options come standard with centre aligned VESA patterns.  

The new series will be available in Australia from October 2023.