The Smeg Foodservice division has been rebranded to Smeg Professional, reflecting the company’s commitment to developing appliances for all professional industries. The rebranding consists of a renewed name, logo and brand identity.
In 1985, Smeg Italy first entered the professional sector with its Foodservice division, specialising in cooking equipment and warewashers, known for its durability, quality and efficiency.
After establishing itself as a dominant player in domestic cooking appliances, Smeg Foodservice expanded into the Australian professional market in 2012 with an ambition to replicate its success with a unique product range for the hotel, restaurant and café sector.
Expanding its portfolio, in 2019, Smeg acquired premium espresso machine manufacturer, La Pavoni, known for handcrafted espresso machines made in Milan since 1905. The acquisition brought a new espresso coffee product offering to Smeg in professional and specialty machines.
Planning for the future, Smeg is placing an emphasis on people and environmental protection, prioritising serviceability, low energy consumption and recyclable materials in product development, as well as rigorous internal regulations to reduce potentially harmful substances.
Visit the new Smeg Professional website here.