BSR Group general manager of Designer Appliances, Nick Elgin has joined Smeg as head of product and marketing.

Elgin brings over 18 years of industry experience to the role, starting his career as general manager of merchandise at BuyRite, followed by more than eight years at The Good Guys across Australia and New Zealand in category and merchandise roles. He was then appointed general manager of Kitchen Things in New Zealand for four years before joining BSR Group in 2019.

Smeg Australia managing director, Wayne Campbell said, “It’s an absolute pleasure and exciting to welcome Nick Elgin to the Smeg Australia team. Nick’s vast knowledge of the Australian and New Zealand market from a product and business management perspective will be an asset to the Smeg Australia business.        

“Nick’s employment as head of product and marketing forms part of our new internal product and marketing company structure. All the staff at Smeg Australia are looking forward to Nick joining the Smeg family.”

Commenting on his appointment, Elgin said: “It has always been an aspiration of mine to join Smeg Australia. The brand is synonymous with global design trends and latest technology appliances. After 25 years of experience in the Australian and New Zealand home appliance industry, I am excited and looking forward to joining Wayne and his team with this career defining move.”

Pictured: Nick Elgin and Wayne Campbell.