Thanks to some fortuitous timing on Sunday, Undercurrent managed to catch the end of some sky high marketing from Sunbeam.


The three word slogan from Sunbeam’s new ‘Real men cook’ marketing campaign faded away almost as quickly as it was penned in the spectacular Sydney sky.  While it might be a little long to be written in the sky, perhaps if the campaign really takes off the rallying cry can be shortened to RMC.

It did have the desired effect of getting people talking on social media.