Samsung has announced the first TV of its 2024 AV line-up, the flagship OLED S95D featuring the world’s first OLED Anti-Glare technology, available in 55-, 65- and 77-inch screen sizes.

OLED Anti-Glare technology, specifically designed for the S95D, preserves colour accuracy and helps reduce reflections while maintaining image sharpness, even in brightly lit rooms. The Samsung S95D OLED has been verified as ‘Glare Free’ by Underwriters Laboratories (UL), a leading independent safety science company.

Samsung Electronics Australia vice president of consumer electronics, Jeremy Senior said, “We know Australians take great pride in their living and entertainment areas, with the TV often the centrepiece of not just the room, but Australians’ homes.

“With that in mind, as we unveil our latest innovation, we’re thrilled to introduce a new era of television viewing that promises to redefine entertainment standards. Our insights show that Anti-Glare technology is a top priority for consumers when purchasing a TV, and at Samsung, we’re proud to play a part in redefining the landscape by bringing this world-first feature to our OLED range.

“With many Australians living in bright or light-filled rooms, this new technology helps to ensure Australians can enjoy a low interruption viewing experience, regardless of their TV preference.”

Powered by the NQ4 AI Gen2 Processor, combined with over eight million specially engineered self-illuminating pixels comprising three subpixels (Quantum Dot red and green, and OLED blue) and no white subpixels, Samsung OLED has earned the accolade of being the World’s First Pantone-Validated HDR OLED.  

Bringing together Quantum HDR OLED Pro, powerful processing and 4K upscaling, the S95D delivers detail up to 70% brighter than OLED HDR+, resulting in richer contrast, brighter brights and deeper blacks. In addition, Motion Rate 200 helps minimise blur and judder from fast moving scenes, while 4K 144Hz VRR promises smooth gameplay.

Boasting an Infinity design, the S95D measures just 11.2mm in depth and remains virtually bezel-free. The design is matched by premium sound, featuring True Dolby Atmos and Object Tracking Sound, which follows on-screen action. The S95D is now available from major retailers and with RRPs ranging from $4,640 for the 55-inch model to $9,281 for the 77-inch mode.